Rebirth Project Season 2: In-Vest for the Future

Jinhwa Kim

After successfully working as a digital media project leader at DAUM, one of the nation’s largest internet portals, I became interested in fashion, especially in ethical fashion design, production, retailing, and purchasing. I was the CEO of Vandal, a Korean clothing manufacturer, and now I am the CEO of the social enterprise Orgdot group.

김진화

Project Leader's tweet

Vision

We aim to pave the way for ethical fashion in Korea. Clothes protect people and can, through the suitability of their design function, improve people’s participation and enjoyment of daily activities. We will provide innovative apparel items, which are good both for the earth and for people, so that people can enjoy walking and riding bicycles in better conditions. Our project aims to play a meaningful role in making Korean society more eco-friendly.

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What's the project about

When children attend school or go cycling, a reflective and high-visibility vest is useful for ensuring their safety. However, most people do not wear such vests because of the low quality and their unattractive look. We will improve the design and quality of these vests, and also use ethically recycled polyester for their production. We will also ensure that good conditions are provided for those who manufacture the vests.

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E-idea and me

As a social entrepreneur devoted to ethical fashion, I have learned and been inspired by the concept of ethical fashion and the social business movement developed in the UK. That is why I am sure the E-idea programme will help me to achieve my goals.

Supported by:

  • BRITISH COUNCIL
  • LRQA

  • Seungjae Lee
  • Yiseul Shin
  • Hyosun Kang
  • Kibeom Park
  • Jihong Yeom
  • Jinhwa Kim
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Through the Mini E-idea competition, share with the world your eco-actions and tips for a greener life. The Mini E-idea competition is open to all those with a Facebook account. You can post your new eco-actions or re-post your regular eco-actions using the Facebook or i-Phone application, Socialacts.

You can join this competition through the link below and win an i-pad2! http://kr.e-idea.org/mini-e-idea

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